About The Coach
Hey Y’all! I’m Kelsey, and I’m a lifelong equestrian, an entrepreneur, a creative, and a “big picture thinker.”
I started creating logos for other equestrian entrepreneurs in 2012, and haven’t looked back. Those years of experience working with other business owners to find the image that best represented their brand lit a fire in me that guided me to where I am today. A couple hundred designs later, and I’ve certainly learned a thing or two about what does and doesn’t work in this industry!
To further my knowledge of business (and horses) I chose to go to college “for ponies”… that is, I acquired my bachelor of professional studies in management, with a specialization in equine business management, from Cazenovia College in 2017. During my time at Cazenovia, I not only ran Norfleet, but held a variety of other positions within the equine industry as well, including contributing writer for GoHorseShow.com and Director of Advertising for East Coast Show Apparel.
I took Norfleet full time in 2018, deciding that it was my life dream to help other entrepreneurs define their success and chase their dreams. I look forward to guiding you in that process!