design
by Norfleet
branding | ad design | pop ups | vinyl banners |& More
Welcome to Norfleet, where design meets horsepower. As a horse show addict turned equestrian creative professional, I first entered the design game in 2011. I started with vinyl banners for my friends at pinto shows, eventually conquering the pages of every major publication in the breed show industry.
As a die-hard horse person first and designer second, I bring a unique blend of equine flair and design finesse to the table. From show-stopping logos to eye-catching ads, I'm here to make you and your horse shine brighter than ever.
Whether you're an equestrian entrepreneur looking to have next-level branding for your business, or an amateur wanting to celebrate their accomplishments with a dream worthy ad, I've got your back.
Design Services
Ad Design
Your business, stallion, or horse show journey is a story waiting to be told, and I've mastered the art of translating that narrative into compelling designs.
For those looking to make a visual impact in the equestrian world, I price ad designs individually, or in groups of 3, 6, or 12. These ad design credits can be used up to one year after purchase, and are transferrable. Whether your barn fam is running a group of ads for a major show, or you run ads multiple times each year, these credits provide a practical way to elevate your visibility.
Single page ad designs are traditionally 8.5”x11”, CMYK, 300 dpi
Images used in ads must be released by photographer. Social media released images, scanned prints, and cell phone images may not be used. Images, ad text, and logo files must be emailed to kelsey@norfleetmarketing.com
Ad Design Pricing
(1) Single Page: $300
(3) Single Page: $675 ($225 Each)
(6) Single Page: $1,200 ($200 Each)
(12) Single Page: $2,100 ($175 Each)
Upgrade to Two Page Spread: $50
Logos & Branding
Now booking January & February 2024
With over a decade of design experience, I’ve figured out how to make businesses stand out… especially in the horse world. I'm all about making sure your logo isn't just a cool design with a generic horse, but a real-deal reflection of your business that will resonate with your ideal client, and withstand the test of time.
My logo design process is thorough yet straightforward. We begin with a consultation to understand your goals, business ethos, and style preferences, ensuring a collaborative approach to creating a logo that aligns seamlessly with your brand identity. Throughout the process, revisions are unlimited, ensuring your complete satisfaction with the final product.
Basic Logo Design
Ideal for trainers, barns, horse shows, and stallions, basic logo designs include a single version in both full color and single color for a clean and impactful presentation
Equine: $525 | Non-Equine: $625
Logo + Icon
The Logo + Icon package adds more versatility to your brand. This option includes the main logo and an additional icon, providing a nuanced visual identity for your brand.
Equine: $725 | Non-Equine: $825
Full Branding Package
Crafted for those seeking a comprehensive brand identity, the Full Branding Package includes multiple logo variations, a single-page brand board, usage guidelines, a comprehensive color palette, and font families for a fully realized brand experience.
Equine: $1025 | Non-Equine: $1125
Print products
Pop Ups
Pop-ups are available in 8x10, 10x10, and 10x15 sizes. They utilize a lightweight accordion style aluminum frame for easy set up. Designs are printed on tension fabric using a dye sublimation technique, attaching to the frame with a velcro hook-and-loop system.
Pop Ups may include photos, logos, etc. PLEASE NOTE: all photos must be fully released from the photographer and high resolution
8x10: $950 | 10x10: $1350 | 10x15: $1550
Prices do not include shipping. An invoice for exact shipping charge will be sent after order is placed.
vinyl banners
There are two options for banner design: logo & photo.
Banners are printed on 13 oz vinyl, with grommets in corners for easy hanging
The logo option DOES NOT include images, only logos & contact info. Sponsor logos may also be included. Logo must be a vector file. Additional charges may apply for vectorizing already existing logo files.
If you are choosing the photo option, please note that images must be released by photographer. Social media released images, scanned prints, and cell phone images may not be used.
Logo Banners:
Small (24x30 or 24x36): $150 | Large: (3’x4’ or 3’x5’): $200
Photo Banners:
Small (24x30 or 24x36): $300 | Large: (3’x4’ or 3’x5’): $400
Discounts available for multiple banners & sponsor banners for shows.
Standing Banners
Standing banners measure 33”x85” and are fully custom. They include the banner stand, a carrying case, and the printed banner.
Standing Banner: $475
Discounts available for multiple banners.
Whiteboards
All white board designs are fully custom to perfectly fit your needs, and will include your farm logo & colors. Designs are printed on coated steel surfaces, making the durable, scratch resistant, and magnetic. The printing process for these boards chemically cross links the dyes into the surface of the board, creating a permanent image that will not fade or disappear with use.
Turnaround on white boards is typically 2-3 weeks, not including shipping time. White boards are shipped via FedEx.
Small (18x24): $300 | Medium (24x36): $380 | Large (36x48): $540
Shipping costs are included in the cost of the whiteboard.